Blogs that Convert – Products & Services
The last post in the Blogs that Convert series focused on being an affiliate to increase your income, but diversification of your revenue is the single most important thing you can do. Let’s talk about creating products and services that deliver.
For the longest time in my business, I focused way too much on one income source, design. Yes, I was an affiliate for products but I wasn’t blogging regularly and definitely wasn’t promoting so the only affiliate sales I received were from my clients.
Even if you are a service based business, you can and should create products. I listened to my clients and audience so I’m creating more products. I like to empower my clients so they are not dependent on me for little tasks. However, they know I’m there if they need me and it gets too technical or overwhelming.
What type of products can you create?
You can create ebooks, mini courses, guides, webinars that you can re-purpose, free challenges, really anything as it pertains to your business and industry.
Creating products of any kind is a great stream of passive income that you create one time then sell over a period of time as long as it is still valuable. Again, if you are offering services as well then having products can do four things for you:
- Allow you to showcase your authority and expertise on a topic.
- Allow you to take on less 1:1 work which can be draining and overwhelming if you do too much.
- Allow you to reach a broader audience.
- Allow you to grow your list to connect on a deeper level.
How will I know what to create?
Think of what you can offer based on the value you are providing that your audience needs and is willing to pay for.
Rinse and repeat — so don’t just make one product and be done. Keep creating.
TAKE ACTION: Keeping your eyes on your own paper and not comparing yourself to anyone – what can you create that is valuable yet comes easy to you?
When it comes to services, maybe you don’t have any idea about what people want or what you can create to offer.
Here’s what you should not do –
- do not just throw a random service on your website because you saw it on Popular Patty’s website.
- Do not just toss out arbitrary pricing with no research or forethought.
Make a list of the things you do really well then condense the list to a maximum of five things you do great!
Here is a mistake that most people make when they first start out: they offer about 10 to 15 services instead of getting crystal clear and creating package offerings.
Too many services can be overwhelming.
The last thing you want is a visitor to be overwhelmed or underwhelmed on your website. Instead of telling them the features of what they are getting tell them the end result or benefits.
An unforgotten service is consulting. Consulting is teaching and advising. You would be surprised in what you could teach.
Not everyone knows as much as you so if you offer consulting be sure that you know exactly who you are talking to.
For instance, you would not want to talk to established business owners about how to create a website. They have a website already. They need the next level of service.
My consulting takes it past the website and focuses on how to organize your business systems to increase productivity and profits through the creation of more strategic visibility techniques.
TAKE ACTION: Make your list and then condense your list into a few services you would enjoy offering. As always, eyes on your own paper.
After you have either a product or service or both, that is where you create your blog topics. Then you can go back to looking at creating categories by narrowing down your topics.
Finally, you write your blog posts then you start promoting them wherever your audience is hanging out.